Маркетинг негіздері

New humanitarian knowledge. 100 new textbooks in the Kazakh language

Маркетинг негіздері

Authors: Philip Kotler, Gary Armstrong
ISBN-10: 013449251X
ISBN-13: 978-0134492513
Language: English
Publishing house: Pearson
Year: 2018
Number of pages: 736

The textbook “Principles of Marketing” by Philip Kotler and Gary Armstrong – “Fundamentals of Marketing” describes in detail the relationship between a consumer and a seller, starting with the marketing planning process. This fundamental work was supplemented by an analysis of annual new trends and processes and republished. The subsequent 17th edition has been translated into Kazakh.