Халықаралық бизнес: Жаһандық нарықтағы бәсеке
Authors: Hill Charles, Hult Thomas
ISBN-10:1260390071
ISBN-13: 978-1260390070
Language: English
Publishing house: McGraw-Hill Education
Year: 2018
Number of pages: 704
The textbook “International business: competition in the world market” has been translated into Kazakh for the first time. The textbook examines in-depth aspects of competition in the international market, as well as equally examines global and regional problems.
The history of the global capital market, the functioning of the legal system on the world market, world trade and investment flows, the structure and strategy of international business, financial management, and the functions of international business are discussed in detail. These topics are complemented by case studies in each chapter, and the theory is illustrated by the experience of multinational companies. The most important thing is that the textbook presents rational strategic solutions for international business enterprises. This is an indispensable textbook for students who will be engaged in international business in the future.
The textbook is intended for students and teachers specializing in economics, international relations, international business, political science, as well as journalists writing about economics and a wide range of readers interested in this field.