Қазіргі бизнес-коммуникация

Authors: Kurtland L. Bove, John W. Till
ISBN-10: 0134562186
ISBN-13: 978-0134562186
Language: English
Publishing house: McGraw-Hill Education
Year: 2017
Number of pages: 704

The book you are holding in your hands is presented by renowned communication experts and discusses a wide range of important issues, practices and recommendations related to business communications. Since this is the 14th edition of the book, in continuation of the established tradition, a unique set of mechanisms has been introduced to facilitate learning, active learning and critical thinking. The specificity of the learning objectives in each chapter prepares students for the material and forms the basis of the content of the chapter. At the beginning and end of each chapter, the stages of development in leading companies are described with various examples, and examples of very valuable business business practices are offered, rich in comprehensive research material for business owners who seek to build a career and develop it. In addition, the concepts of media, writing, offering, adapting to the audience, attracting customers, paying attention to them, advertising, presentation, resume, interviews are explained, and the special role of communication in the business world is described in detail. Online services were also not ignored.
The authors give a lot of advice to those who want to improve their public speaking skills, leave an impression, learn how to express their thoughts, overcome excitement. The book is intended for students studying management, PR, communication, readers who want to develop important business skills necessary for office work, as well as those who are interested in a business career.