Chudrova V.U., Utesheva S.M., Sadykova G.A. Маркетинговые услуги. Karaganda: Medet Group LLP, 2020. — 141 p.
The textbook examines the specifics of services and their place in the economy, related to sales and operation, marketing management, taking into account the specifics of providing services in all fields of activity.
The study of this course should focus future marketing specialists on bringing their activities closer to market demands and meeting the needs and requirements of customers and is aimed at subsequently ensuring that managers of any organization, including those operating in industrial enterprises and service sector organizations, can come to positive changes and achieve competitive advantages by applying the concept of marketing.