Batyrova N.T.
Туризм маркетингі. It is intended for students of specialties related to the tourism and economics industry. Study guide–Almaty: Lantan books LLP, 2023. – 148 р.
The textbook proves that the influence of advertising in tourism is very great, as it occupies an important place in the development of business types in the field of tourism in a market economy. If a service provider breaks such a favorable connection with the consumer, that is, as an advertisement, he completely stops improving the old product and investing in the production of a new one. There, this situation leads to the disappearance of the desire for development in the tourism sector, and a decrease in competition in entrepreneurship. That is why in countries with a high level of demand for life, where there are many industries, significant amounts are allocated for advertising.
The textbook is an important course for improving the knowledge of university students and undergraduates in specialties related to the tourism and economics industry.