Менеджмент

Author: Ricky W. Griffin
ISBN: 978-601-7943-14-1
Language: Kazakh
Publisher: “Kazakh University” BU
Year: 2018
Number of pages: 768

The textbook “Management” (12th edition) contains knowledge on planning, organization, management and control of management. Griffin examines topics that meet modern requirements: the global nature of management, digital technologies, ethical challenges and adaptation to rapid changes in the field of management, responsibility to society, etc. A significant number of well-researched examples, ranging from Starbucks to The Hunger Games, prove the importance of strong management.

Students get the opportunity to do practical tasks, write analytical articles, present video presentations, etc. Interactivity allows you to fully immerse yourself in the material being studied.
The book is intended for university students, aspiring businessmen, and is also offered as one of the main textbooks of the MBA course in the Kazakh language.