Стратегиялық бренд-менеджмент

New humanitarian knowledge. 100 new textbooks in the Kazakh language

Стратегиялық бренд-менеджмент

Authors: Rosenbaum-Elliott Richard, Pervan Simon, Percy Larry
ISBN: 978-601-7621-10-0
Language: Kazakh
Publishing house: Almaty: PF “National Translation Bureau”
Year: 2020
Number of pages: 368

 

A well-known brand is one of the most valuable assets of a company, the formation of which requires a lot of time and effort. The book “strategic brand management”, along with the basic concepts of the brand, introduces the essence and content of brand capital, its functional, emotional aspects and offers rational methods and techniques for the formation of brand capital. The authors present effective concepts and principles of brand management strategy on the way to increase the long-term profitability of the company. Explains examples from the practice of well-known companies, based on specific cases.

The textbook, the 4th edition of which has been translated into Kazakh, is intended for students studying economics, managers and marketers of large, medium and small businesses, heads of organizations, as well as the general public interested in this field.