Технологиялық инновациялардағы стратегиялық менеджмент
Author: Melissa A. Schilling
ISBN-10: 1259539067
ISBN-13: 978-1259539060
Language: English
Publishing house: McGraw-Hill Education
Year: 2017
Number of pages: 336
In the textbook “Strategic Management in technological innovations”, innovation management is considered as a strategic process. In order to accurately reflect the process of strategic management, the concepts of competition dynamics, the formation of evaluation strategies and the implementation of strategies are considered in detail, based on the author’s research works over the past decade.
As you know, the topic of strategic management in the field of technological innovation is a new phenomenon for our society. From this point of view, the value of the textbook is obvious. The book is written in accordance with modern requirements. The texts are supplemented with meaningful examples, and the topics are supplemented with tables and figures. The textbook is intended for students studying business, engineering, technology and other specialties, teachers, as well as for the readership interested in topics of general strategic management, innovative technologies.
[10:22, 27.05.2024] ainur31121985: +