![\"\"](\"https:\/\/library.arsu.kz\/wp-content\/uploads\/2019\/08\/19.19-1.jpg\")
\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u0440\u0456: \u0411\u04d9\u0441\u0435\u043a\u0435\u043b\u0456\u043a \u0430\u0440\u0442\u044b\u049b\u0448\u044b\u043b\u044b\u049b\u049b\u0430 \u04b1\u043c\u0442\u044b\u043b\u0443<\/h3>\nAuthors:<\/strong> Gamble John, Peteref Margaret, Thompson Arthur The textbook «Fundamentals of Strategic Management: in search of a competitive advantage» presents the development of an important and meaningful methodology of principles and methods of strategic management analysis from the point of view of conceptuality. A comprehensive analysis and research of the most advanced forms, the best methods of teaching students all the subtleties of modern strategic management is carried out. There is no simple text in the book, each course is significant by discussing the problem with relevant examples. Important and interesting examples from the activities of world-famous companies are given. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u0440\u0456: \u0411\u04d9\u0441\u0435\u043a\u0435\u043b\u0456\u043a \u0430\u0440\u0442\u044b\u049b\u0448\u044b\u043b\u044b\u049b\u049b\u0430 \u04b1\u043c\u0442\u044b\u043b\u0443 Authors: Gamble John, Peteref Margaret, Thompson Arthur ISBN-10: 1259546985 ISBN-13: 978-1259546983 Language: English Publishing house: McGraw-Hill Education Year of<\/p>\n","protected":false},"author":2,"featured_media":4798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-24098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100-en"],"_links":{"self":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24098"}],"version-history":[{"count":3,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24098\/revisions"}],"predecessor-version":[{"id":24571,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24098\/revisions\/24571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/media\/4798"}],"wp:attachment":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nISBN-10:<\/strong> 1259546985
\nISBN-13:<\/strong> 978-1259546983
\nLanguage:<\/strong> English
\nPublishing house:<\/strong> McGraw-Hill Education
\nYear of publication:<\/strong> 2017
\nNumber of pages:<\/strong> 496<\/p>\n
\n
\nVarious exercises develop students’ theoretical knowledge, the experience of simulation games increases students’ enthusiasm for the course. The book does not consider theory and practice separately, they complement each other and enrich the content of the textbook.
\nThe 5th edition offers a new methodology for teachers, suitable for use in the academic industry, management practice. In general, this is a very valuable and necessary material for the reader interested in general management. It is also recommended as one of the main textbooks of the MBA course in the Kazakh language.<\/p>\n","protected":false},"excerpt":{"rendered":"