{"id":24087,"date":"2019-08-02T16:50:35","date_gmt":"2019-08-02T11:50:35","guid":{"rendered":"http:\/\/library.arsu.kz\/?p=24087"},"modified":"2024-05-24T17:19:57","modified_gmt":"2024-05-24T12:19:57","slug":"marketing-negizderi-3","status":"publish","type":"post","link":"https:\/\/library.arsu.kz\/?p=24087","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u0440\u0456"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4821 alignleft\" src=\"https:\/\/library.arsu.kz\/wp-content\/uploads\/2019\/08\/27.27-1.jpg\" alt=\"\" width=\"171\" height=\"247\" \/>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u0440\u0456<\/h3>\n<p><strong>Authors:<\/strong> Philip Kotler, Gary Armstrong<br \/>\n<strong>ISBN-10:<\/strong> 013449251X<br \/>\n<strong>ISBN-13:<\/strong> 978-0134492513<br \/>\n<strong>Language:<\/strong> English<br \/>\n<strong>Publishing house: Pearson<\/strong><br \/>\n<strong>Year: 2018<\/strong><br \/>\n<strong>Number of pages:<\/strong> 736<\/p>\n<hr \/>\n<p>The textbook &#171;Principles of Marketing&#187; by Philip Kotler and Gary Armstrong \u2013 &#171;Fundamentals of Marketing&#187; describes in detail the relationship between a consumer and a seller, starting with the marketing planning process. This fundamental work was supplemented by an analysis of annual new trends and processes and republished. The subsequent 17th edition has been translated into Kazakh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u0440\u0456 Authors: Philip Kotler, Gary Armstrong ISBN-10: 013449251X ISBN-13: 978-0134492513 Language: English Publishing house: Pearson Year: 2018 Number of pages: 736 The textbook &#171;Principles<\/p>\n","protected":false},"author":2,"featured_media":4817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-24087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100-en"],"_links":{"self":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24087"}],"version-history":[{"count":3,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24087\/revisions"}],"predecessor-version":[{"id":24532,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/posts\/24087\/revisions\/24532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=\/wp\/v2\/media\/4817"}],"wp:attachment":[{"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/library.arsu.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}